# Starter Branding for a Brand Getting Off the Ground > Starter Branding sets the essentials for an entrepreneur or small business: a custom logo, a color palette, and typography, from a one-time $2,599. Source: https://scayverstaging.1wp.site/pricing/starter-branding/ ![Person drawing abstract lines in a notebook while sitting outdoors at a table.](https://scayverstaging.1wp.site/wp-content/uploads/2026/07/sg-others-138045-hero.webp) For an entrepreneur or small business, Starter Branding sets the essentials: a custom logo, a color palette, and typography. The one-time price starts at $2,599. [Build My Brand](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) [Compare every offer](https://scayverstaging.1wp.site/pricing/) **Offer group** [Branding](https://scayverstaging.1wp.site/pricing/?category=branding#compare) **Tiers in this group** 3 ## Give your business a recognizable starting point. Starter Branding fits when you need more than a logo file but do not need a full campaign system yet. It brings the essential visual decisions together so your website, documents, and social profiles can look like they belong to the same business. The package is a starting scope. Your proposal confirms the deliverables, inputs, final price, and any applications beyond the essentials listed here. ## Strategy, one concept, and a full file set We begin with a brand strategy session, research, and a brand plan. The package includes one initial custom logo concept and one round of revision. You receive brand typography and a color palette alongside the finalized mark. You receive logo files for web and print. Those include scalable Adobe Illustrator and EPS vector files, a vector PDF, a high-resolution JPG with a white background in print and internet color modes, and a transparent PNG. We also provide full-color, grayscale, and color-background logo versions, plus a small version that can serve as a favicon or icon. Those formats serve different jobs. A vector file lets a vendor scale the mark for signage without blurring it. A transparent PNG lets you place it on a web page or presentation without a white box. Color and grayscale versions help the identity stay usable across different surfaces. ## What the starting price does not assume The package does not promise multiple logo concepts, unlimited revisions, printed materials, a website, or a full brand guide. If you need those, we can define them in a larger identity package or a separate scope. We identify printing and third-party production costs before you approve the work. ## Decide what your brand needs first. Where will customers see your identity most often in the next six months? Bring those use cases into the strategy session so the essential files and colors work where you actually need them. If you need two concepts and a broader guide, compare [Growth Branding](https://scayverstaging.1wp.site/pricing/growth-branding/). ## Start with the materials you already have Share your current materials and where the brand needs to appear. [Talk to a Specialist](https://scayverstaging.1wp.site/talk-to-a-specialist/) Tiers ## 3 published Branding tiers, cheapest first. Each rung steps one place further along than the tier below it. The figure on each rung is that tier's own published starting price. On a narrow screen the step is redrawn as a bar across the foot of the rung. [Starter BrandingYou are reading this tier. $2,599](https://scayverstaging.1wp.site/pricing/starter-branding/) [Growth BrandingMarked as the recommended tier on its own record. $4,599](https://scayverstaging.1wp.site/pricing/growth-branding/) [Premium BrandingMedium to large companies, or businesses rebranding. $8,599](https://scayverstaging.1wp.site/pricing/premium-branding/) Every figure here is a starting price carrying the same qualifier. A tier further along costs more to start. It does not promise more return. Included ## Everything in Starter Branding. What this tier includes, line by line. A line that names a lower tier brings that tier's full list with it. *Branding* ### In Starter BrandingStarts at $2,599. - Brand strategy session - Research and brand plan - 1 custom logo concept plus 1 revision - Final logo files (AI, EPS, PDF, JPG, PNG) - 3 logo versions plus favicon - Brand typography - Brand color palette Not included ## Outside Starter Branding. These lines are published separately from the included deliverables. They are the most useful lines on the page, because they are the ones a proposal cannot quietly absorb. - Full brand strategy workshops - Naming or messaging development - Print collateral design FAQ ## Questions about Starter Branding The things people ask on the first call. If yours is not here, ask us directly. [Ask us directly](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) **Is $2,599 the final price?** It is the one-time starting price for the stated scope. Your proposal provides the final deliverables and amount. **Can the logo be used online and in print?** The listed file set supports both. Any printing, signage production, or additional adaptation is scoped separately.