# CRO AI Skill for Page Audits and Test Plans > List friction on a page or form, score each fix, and write test hypotheses. This free CRO AI skill also checks the sample size before any test runs. Source: https://scayverstaging.1wp.site/resources/cro-ai-skill/ ![Two men stand in a bright office with plants, shelves, and charts on the table.](https://scayverstaging.1wp.site/wp-content/uploads/2026/09/sg-resources-146114-hero.webp) Use this CRO AI skill when a page or lead form gets visits but not enough action: it lists friction, scores each fix, and sizes every test to your traffic. [Talk to a Specialist](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) [Every resource](https://scayverstaging.1wp.site/resources/) **Format** [AI Skill](https://scayverstaging.1wp.site/resources/type/ai-skill/) **In this format** 20 ## The question behind every audit The skill turns the usual order around. Instead of starting with a change someone wants and justifying a test for it, it asks what the most important reason is that visitors with the right intent do not convert. Traffic numbers alone cannot answer that, so it pairs analytics with recordings, heatmaps, and what visitors say. It also refuses to average across sources. A page that converts well for branded search and poorly for cold social traffic tells a different story than its blended rate. ## Before the page: traffic, message, and speed Some conversion problems start before the visitor arrives. The skill checks whether the ad’s promise matches the page, such as an ad that says no credit card is needed above a form that asks for one. It looks for a shift in traffic quality before blaming the copy, and for slow loads, broken mobile buttons, or form errors that no rewrite would fix. ## Friction in five places - Copy: a headline disconnected from why the visitor came, a buried value proposition, or claims without proof. - Design: a primary button that blends into the page, competing calls to action, or a weaker mobile layout. - Form: too many fields, questions visitors are not ready to answer, and no word on what happens next. - Offer: an unclear offer, or a commitment that feels too large for a first step. - Trust: no visible proof, and no refund or cancellation policy where money is involved. ## Evidence before opinions The skill has you watch 20 to 30 recordings of visitors who did not convert, read scroll and click maps, and run a one question exit survey. It adds interviews with three to five recent customers about what worried them before they signed up, plus any chat transcripts. Their words often become the page’s words. ## Scoring, then one hypothesis per test Each opportunity gets a score from 1 to 10 for impact, confidence, and ease, and the three are averaged. The top ten go into a ranked list. Every test then starts from a written hypothesis: because of this evidence, we believe this change will produce this result for this audience. A test changes one variable, fixes its primary metric and end date before launch, and never stops early because the variant looks ahead. ## The CRO method, step by step, in the cro file The funnel checks, friction categories, scoring, and sample size rules above come from the [cro skill file](https://github.com/scayver/marketing-skills/blob/18243d7675fa83638f20c660e31311c1bf03294d/skills/cro/SKILL.md) on GitHub. It is released under the [MIT License](https://github.com/scayver/marketing-skills/blob/18243d7675fa83638f20c660e31311c1bf03294d/LICENSE), “Copyright (c) 2026 ScayverGraphix.” The skills follow the Agent Skills spec published by vercel-labs/skills. ## Low traffic changes the plan. The skill’s own example shows why sizing comes first. A page converting at 3% needs roughly 8,000 to 12,000 visitors per version to detect a 20% relative lift. At 1,000 visitors a week, that test would run 16 to 24 weeks. When traffic cannot support a clean test, the skill recommends making the change as a best bet and comparing before and after. Start with the example request from the repository. > Use cro to identify funnel friction and create an ICE-scored experiment backlog. The readme connects it with copywriting and ab-testing, so you can add all three with `npx skills add scayver/marketing-skills --skill cro copywriting ab-testing`. ## A clear path from question to action Our [Conversion Optimization service](https://scayverstaging.1wp.site/services/optimization/conversion-optimization/) helps identify where a visitor’s path to a meaningful action breaks, defines a specific change, and reviews what the evidence supports afterward. [Talk to a Specialist](https://scayverstaging.1wp.site/talk-to-a-specialist/) Keep reading ## Read after CRO AI Skill. The rest of the resources, newest first. - [2 July 2026 Customer Persona Worksheet](https://scayverstaging.1wp.site/resources/customer-persona-worksheet/) - [2 July 2026 The Social Content Sprint Playbook](https://scayverstaging.1wp.site/resources/the-social-content-sprint-playbook/) - [2 July 2026 AI Prompt Pack for Blog Post Outlines](https://scayverstaging.1wp.site/resources/ai-prompt-pack-for-blog-post-outlines/) - [2 July 2026 Email Welcome Sequence Template](https://scayverstaging.1wp.site/resources/email-welcome-sequence-template/) - [2 July 2026 Website Pre Handoff QA Checklist](https://scayverstaging.1wp.site/resources/website-pre-handoff-qa-checklist/) - [2 July 2026 The SEO Content Audit Guide](https://scayverstaging.1wp.site/resources/the-seo-content-audit-guide/) - [2 July 2026 Positioning Statement Worksheet](https://scayverstaging.1wp.site/resources/positioning-statement-worksheet/) - [2 July 2026 The Client Onboarding Playbook](https://scayverstaging.1wp.site/resources/the-client-onboarding-playbook/) - [2 July 2026 AI Prompt Pack for Ad Headline Variations](https://scayverstaging.1wp.site/resources/ai-prompt-pack-for-ad-headline-variations/) - [2 July 2026 The One Page Creative Brief Template](https://scayverstaging.1wp.site/resources/the-one-page-creative-brief-template/) - [2 July 2026 Brand Launch Readiness Checklist](https://scayverstaging.1wp.site/resources/brand-launch-readiness-checklist/) - [2 July 2026 The Landing Page Teardown Guide](https://scayverstaging.1wp.site/resources/the-landing-page-teardown-guide/) FAQ ## Questions about conversion audits The things people ask on the first call. If yours is not here, ask us directly. [Ask us directly](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) **Does it cover signup flows and upgrade prompts?** No. It covers homepages, landing pages, pricing pages, and lead or demo request forms. Signup flows, onboarding, and in-app upgrade prompts belong to the signup, onboarding, and paywalls skills in the same library. **Which changes can skip a test?** The skill lists a few it treats as safe to ship without a formal test, especially on low traffic pages. Examples include a more specific headline, moving the main button above the fold, a comparison table on the pricing page, and trimming early forms to three fields or fewer.