# Social Content Planner AI Skill for Instagram and Facebook > Plan Instagram and Facebook posts by funnel stage and pillar, then write scripts, slides, and captions with a free social content planner AI skill. Source: https://scayverstaging.1wp.site/resources/social-content-planner-ai-skill/ ![Woman sitting outdoors holding a tablet, with greenery and sunlight in the background.](https://scayverstaging.1wp.site/wp-content/uploads/2026/09/sg-resources-146127-hero.webp) Use this social content planner AI skill when posts go out to fill a gap: it gives every post a funnel stage and pillar, then writes script, slides, and caption. [Talk to a Specialist](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) [Every resource](https://scayverstaging.1wp.site/resources/) **Format** [AI Skill](https://scayverstaging.1wp.site/resources/type/ai-skill/) **In this format** 20 ## A stage and a pillar for every post Before it writes, the skill names the stage. Awareness posts earn a follow without pitching. Engagement posts invite a reply or a save, and consideration posts show proof and handle doubts. Conversion posts make the action easy, and retention posts reassure people who already bought. Each post also belongs to one of four pillars: authority, value, connection, or promotion. Value posts should be the majority. Promotion posts stay in the minority, but they state the offer plainly when they appear. ## Formats chosen by goal A single image carries its message in the picture, with a caption hook that still works without it. A Reel gets a script: a hook in the first three seconds, short beats of content, and a clear ask in the last few seconds. The caption is written separately so it stands alone. Carousels run from six to eighteen slides, where the first earns the swipe and the last asks for the action. Story sequences open a loop, deepen it over two or three frames, and close it. For a launch, they use a poll, a countdown, and a link sticker in order. ## Facebook has its own rules. Story updates run 150 to 400 words and open on a specific moment. Promotions state the offer in the first line. Group posts ask one question that can be answered in a single line. Shop descriptions lead with the outcome and give one concrete detail per sentence. ## A week without repeats Weekly plans cover seven days with one or two posts a day. Every pillar appears at least once, at least three funnel stages are covered, and no two posts in a row share a format or a pillar. For each post, the skill also suggests a visual style specific enough for a designer to follow, down to where the key text sits. ## The planner in the social-content-planner file Funnel stages, pillars, format rules, the full output table, and the repurposing prompts are in the [social-content-planner skill file](https://github.com/scayver/marketing-skills/blob/18243d7675fa83638f20c660e31311c1bf03294d/skills/social-content-planner/SKILL.md). It is released under the [MIT License](https://github.com/scayver/marketing-skills/blob/18243d7675fa83638f20c660e31311c1bf03294d/LICENSE), “Copyright (c) 2026 ScayverGraphix.” The skills follow the Agent Skills spec published by vercel-labs/skills. ## Start from a post that underperformed. Share a past post and ask why it missed. The skill names the element that failed, such as a weak hook, an ask that was too big, or a visual that did not fit the platform. It writes one sentence of diagnosis, the rewrite, and what to test next. A request for a Reel script, a carousel plan, or a weekly content plan also loads it. Install it with `npx skills add scayver/marketing-skills --skill social-content-planner`. ## Real results only The skill’s client result posts ask for specific numbers, and its long ads include proof and an offer. Use figures and customer stories only when they are real and you have permission to share them. A clear process post is a better choice than a result you cannot verify. ## A role for each channel Our [Social Media Management service](https://scayverstaging.1wp.site/services/marketing/social-media-management/) gives each selected channel a role in the larger relationship with your audience. It connects source material, formats, publishing, community replies, and the page each post leads to. [Talk to a Specialist](https://scayverstaging.1wp.site/talk-to-a-specialist/) Keep reading ## Read after Social Content Planner AI Skill. The rest of the resources, newest first. - [2 July 2026 Customer Persona Worksheet](https://scayverstaging.1wp.site/resources/customer-persona-worksheet/) - [2 July 2026 The Social Content Sprint Playbook](https://scayverstaging.1wp.site/resources/the-social-content-sprint-playbook/) - [2 July 2026 AI Prompt Pack for Blog Post Outlines](https://scayverstaging.1wp.site/resources/ai-prompt-pack-for-blog-post-outlines/) - [2 July 2026 Email Welcome Sequence Template](https://scayverstaging.1wp.site/resources/email-welcome-sequence-template/) - [2 July 2026 Website Pre Handoff QA Checklist](https://scayverstaging.1wp.site/resources/website-pre-handoff-qa-checklist/) - [2 July 2026 The SEO Content Audit Guide](https://scayverstaging.1wp.site/resources/the-seo-content-audit-guide/) - [2 July 2026 Positioning Statement Worksheet](https://scayverstaging.1wp.site/resources/positioning-statement-worksheet/) - [2 July 2026 The Client Onboarding Playbook](https://scayverstaging.1wp.site/resources/the-client-onboarding-playbook/) - [2 July 2026 AI Prompt Pack for Ad Headline Variations](https://scayverstaging.1wp.site/resources/ai-prompt-pack-for-ad-headline-variations/) - [2 July 2026 The One Page Creative Brief Template](https://scayverstaging.1wp.site/resources/the-one-page-creative-brief-template/) - [2 July 2026 Brand Launch Readiness Checklist](https://scayverstaging.1wp.site/resources/brand-launch-readiness-checklist/) - [2 July 2026 The Landing Page Teardown Guide](https://scayverstaging.1wp.site/resources/the-landing-page-teardown-guide/) FAQ ## Questions about planning social posts The things people ask on the first call. If yours is not here, ask us directly. [Ask us directly](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) **Does it cover LinkedIn, TikTok, or X?** No. This skill plans Instagram and Facebook only. It can adapt a caption into a LinkedIn post or an email opening, but other networks belong to separate skills in the library. **How many hashtags does it add?** It places them at the bottom of the caption after a blank line: 15 to 25 on Instagram and 5 to 10 on Facebook.