# Brand Identity

> Brand identity covers the logo family, color, type, and imagery people know you by. Compare three services, from strategy to identity to a phased program.

Source: https://scayverstaging.1wp.site/ser-tags/brand-identity/

Brand identity is the logo family, color, type, and image rules people recognize you by. Brand Identity designs it, Brand Strategy sets its direction, and Branding runs both in phases.

[Talk to a Specialist](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book)

**Services**

3

**Family**

Design

Services

## Services tagged Brand Identity.

Identity systems

### [Brand Identity](https://scayverstaging.1wp.site/services/design/brand-identity/)

The mark, type, color, and image direction need to express an approved position across real touchpoints. We develop the identity as a system and test it where the business will use it.

What it delivers

- Visual identity direction.
- Logo family and responsive marks.
- Color and typography system.
- Image and composition direction.
- Core application examples and asset package.

Brand direction

### [Brand Strategy](https://scayverstaging.1wp.site/services/design/brand-strategy/)

Brand strategy defines who you serve first, where you fit, and what you can promise, giving your identity, website, and messaging one direction to follow.

Brand systems

### [Branding](https://scayverstaging.1wp.site/services/design/branding/)

When strategy, message, identity, and rollout all need work at once, our branding services run as one phased program so each approved decision informs the next.

Family

## Where Brand Identity sits in the catalog.

### Design

Create a clear visual and interaction language that helps customers recognize value, understand choices, and move with confidence.

[See every design service](https://scayverstaging.1wp.site/services/design/)

**Services in this family**

29

**What changes**

One recognizable system across identity, interface, content, and customer touchpoints.

**First output**

A direction system that defines hierarchy, behavior, and review rules.

Tags

## Tags related to Brand Identity.

The other tags filed on the same services. Each one opens its own page.

### Brand Identity

- [Brand Style Guide](https://scayverstaging.1wp.site/ser-tags/brand-style-guide/)
- [Collateral Design](https://scayverstaging.1wp.site/ser-tags/collateral-design/)
- [Color Palette](https://scayverstaging.1wp.site/ser-tags/color-palette/)
- [Corporate Identity](https://scayverstaging.1wp.site/ser-tags/corporate-identity/)
- [Digital Branding](https://scayverstaging.1wp.site/ser-tags/digital-branding/)
- [Logo Design](https://scayverstaging.1wp.site/ser-tags/logo-design/)
- [Typography](https://scayverstaging.1wp.site/ser-tags/typography/)
- [Visual Identity](https://scayverstaging.1wp.site/ser-tags/visual-identity/)

### Brand Strategy

- [Audience Insights](https://scayverstaging.1wp.site/ser-tags/audience-insights/)
- [Brand Goals](https://scayverstaging.1wp.site/ser-tags/brand-goals/)
- [Brand Packaging](https://scayverstaging.1wp.site/ser-tags/brand-packaging/)
- [Brand Positioning](https://scayverstaging.1wp.site/ser-tags/brand-positioning/)
- [Brand Roadmap](https://scayverstaging.1wp.site/ser-tags/brand-roadmap/)
- [Brand Strategy](https://scayverstaging.1wp.site/ser-tags/brand-strategy/)
- [Brand Vision](https://scayverstaging.1wp.site/ser-tags/brand-vision/)
- [Messaging Development](https://scayverstaging.1wp.site/ser-tags/messaging-development/)
- [Strategy Implementation](https://scayverstaging.1wp.site/ser-tags/strategy-implementation/)
- [Visual Content](https://scayverstaging.1wp.site/ser-tags/visual-content/)

### Branding

- [Brand Audit](https://scayverstaging.1wp.site/ser-tags/brand-audit/)
- [Brand Development](https://scayverstaging.1wp.site/ser-tags/brand-development/)
- [Cohesive Brand](https://scayverstaging.1wp.site/ser-tags/cohesive-brand/)
- [Professional Branding](https://scayverstaging.1wp.site/ser-tags/professional-branding/)
- [Visual Branding](https://scayverstaging.1wp.site/ser-tags/visual-branding/)