# Visual Identity

> A visual identity starts from directions based on your approved position. The one you pick guides logo, color, type, and imagery. See all five parts.

Source: https://scayverstaging.1wp.site/ser-tags/visual-identity/

A visual identity starts with directions drawn from your approved audience and position. You pick one, and it guides the logo, color, type, and imagery that follow.

[Talk to a Specialist](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book)

**Services**

1

**Family**

Design

Services

## Services tagged Visual Identity.

Identity systems

### [Brand Identity](https://scayverstaging.1wp.site/services/design/brand-identity/)

The mark, type, color, and image direction need to express an approved position across real touchpoints. We develop the identity as a system and test it where the business will use it.

What it delivers

- Visual identity direction.
- Logo family and responsive marks.
- Color and typography system.
- Image and composition direction.
- Core application examples and asset package.

Family

## Where Visual Identity sits in the catalog.

### Design

Create a clear visual and interaction language that helps customers recognize value, understand choices, and move with confidence.

[See every design service](https://scayverstaging.1wp.site/services/design/)

**Services in this family**

29

**What changes**

One recognizable system across identity, interface, content, and customer touchpoints.

**First output**

A direction system that defines hierarchy, behavior, and review rules.

Tags

## Tags related to Visual Identity.

The other tags filed on the same services. Each one opens its own page.

### Brand Identity

- [Brand Identity](https://scayverstaging.1wp.site/ser-tags/brand-identity/)
- [Brand Style Guide](https://scayverstaging.1wp.site/ser-tags/brand-style-guide/)
- [Collateral Design](https://scayverstaging.1wp.site/ser-tags/collateral-design/)
- [Color Palette](https://scayverstaging.1wp.site/ser-tags/color-palette/)
- [Corporate Identity](https://scayverstaging.1wp.site/ser-tags/corporate-identity/)
- [Digital Branding](https://scayverstaging.1wp.site/ser-tags/digital-branding/)
- [Logo Design](https://scayverstaging.1wp.site/ser-tags/logo-design/)
- [Typography](https://scayverstaging.1wp.site/ser-tags/typography/)