# PPC Management From Ad Click to Follow-Up > PPC management that connects targeting, ad message, budget, landing page, conversion tracking, and follow-up as one paid path. Request a PPC review today. Source: https://scayverstaging.1wp.site/services/marketing/ppc-management/ ![Person at a cozy desk viewing colorful charts and graphs on a laptop screen.](https://scayverstaging.1wp.site/wp-content/uploads/2026/07/sg-services-138216-hero.webp) Our PPC management runs paid search and placement campaigns as one path, connecting targeting, ad message, budget, landing page, conversion tracking, and the team that follows up. [Get a Proposal](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) [Get a Free Website Audit](https://scayverstaging.1wp.site/free-website-audit/) ## Paid traffic needs a destination that keeps its promise. The click is a cost, not the outcome. Pay-per-click (PPC) management has to connect a search or placement, an approved message, a useful landing page, a measurable action, and a team that can respond. If one part is missing, changing bids alone will not solve the underlying problem. Our PPC management services begin with the offer and the path behind it. We examine the account, audience or search intent, ad copy, exclusions, destination, budget authority, conversion definitions, and follow-up. That makes the first recommendation specific to the business rather than a standard campaign template. ## Where paid campaigns commonly lose clarity An ad may attract broad searches that do not match the service. A landing page may describe a different offer than the ad. A conversion tag may count every button click as a qualified lead. A campaign may produce inquiries that no one follows up. Each problem needs a different response. More spend can magnify any of them. We review the available evidence and name what it can and cannot show. Platform reporting, website analytics, and sales records often measure different moments. We define the primary action and review supporting signals without presenting attribution as exact when the data does not support it. ## What management can include The scope may cover account diagnosis, keyword or audience planning, campaign structure, ad-message briefs, destination recommendations, conversion setup requirements, budget controls, launch checks, and an optimization log. We agree on platforms, access, review cadence, and decision ownership before changes are made. Media spend and platform charges are defined separately from service fees in the written agreement. After launch, decisions may involve search terms, exclusions, creative, audience settings, landing-page friction, or budget allocation. We document why a change is proposed and what evidence should be reviewed afterward. A useful optimization routine tests a question. It does not change settings merely to appear active. ## When a campaign is ready to run The offer is real and fulfillable. Claims are approved. The destination helps a person take the intended step. Someone owns the response. Budget and billing authority are clear. If those basics are missing, the first project may be a better landing page or lead-handling process rather than a paid launch. This service is not a guarantee of a specific return. Market conditions, competition, budget, offer, website experience, and sales follow-up all affect results. [Landing Page Copy](https://scayverstaging.1wp.site/services/copywriting/landing-page-copy/) and [Campaign Management](https://scayverstaging.1wp.site/services/marketing/campaign-management/) can support adjacent parts of the system when included in scope. ## PPC Management pricing and scope The closest published starting point for coordinated marketing is [Starter Marketing at $3,800 per month](https://scayverstaging.1wp.site/pricing/starter-marketing/). That is a program price, not a standalone PPC-management quote. Paid search may need its own scope for account review, campaign structure, conversion tracking, and ongoing testing. You pay advertising-platform spend separately. Your written proposal identifies the platforms, management fee, review cadence, and who controls the ad account and budget. ## Check the paid path before spending more. Document what you advertise, where people land, and what counts as a useful response. We review the path before you commit more budget to it. [Talk to a Specialist](https://scayverstaging.1wp.site/talk-to-a-specialist/) Industries ## Where PPC Management work applies. Open an industry page for the fuller context of that field. [Explore all industries](https://scayverstaging.1wp.site/industries/) ![Notebook, glasses and a tablet on a desk overlooking a city at dusk](https://scayverstaging.1wp.site/wp-content/uploads/2026/09/sg-industry-professional-services-hero.webp) [Professional Services Marketing must translate expertise into trust before the first consultation.](https://scayverstaging.1wp.site/industries/professional-services/)![Folded towels, oil and a tablet at a spa reception desk](https://scayverstaging.1wp.site/wp-content/uploads/2026/09/sg-industry-salon-and-spa-hero.webp) [Salon and Spa Local discovery, offers, booking, retention, and reputation need one connected path.](https://scayverstaging.1wp.site/industries/salon-and-spa/)![Tablet, tickets and a lanyard on a table facing a lit stage](https://scayverstaging.1wp.site/wp-content/uploads/2026/09/sg-industry-recreation-and-entertainment-hero.webp) [Recreation and Entertainment Programming, events, audience interest, and repeat participation shape the campaign rhythm.](https://scayverstaging.1wp.site/industries/recreation-and-entertainment/) Packages ## Marketing packages for PPC Management. Starting prices. Your final quote is scoped to what your project needs. [Talk through your options](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) ### Starter Marketing A lean marketing setup that gets your business in front of the right people. Built to generate real leads without a bloated budget. Included - Month-to-month marketing playbook - Social media management (10 posts, 1 platform) - On-page SEO for up to 5 pages - Google Business Profile setup - Monthly performance reports - Dedicated account manager Best for Established small businesses growing top-of-funnel reach. Not included - Multi-channel management - Creative production at scale - Ad spend budget From **$3,800/month** [Get a Proposal](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) [View detail](https://scayverstaging.1wp.site/pricing/starter-marketing/) ### Growth Marketing A multi-channel marketing engine built to bring in steady, trackable leads. Managed and optimized so your spend works harder each month. Included - Everything in Starter Marketing - 15 posts across 2 platforms - On and off-page SEO with 5 backlinks per month - 4 email newsletters per month - 2 blog articles per month - Promotional campaign strategy - Weekly review sessions Best for Small to medium businesses ready to drive growth and conversions. Not included - Ad spend budget - Full creative production studio - Long-form content writing From **$6,800/month** [Get a Proposal](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) [View detail](https://scayverstaging.1wp.site/pricing/growth-marketing/) ### Premium Marketing A full-funnel marketing program managed end to end for serious growth. Strategy, execution, and optimization aligned to your revenue goals. Included - Everything in Growth Marketing - 20 posts across 3 platforms - 1 promotional video per month - Full SEO strategy (on, off, and local) - 6 email newsletters per month - Push notification campaigns - Heat map and reputation monitoring - Quarterly performance presentations Best for Businesses seeking aggressive, omni-channel growth. Not included - Ad spend budget - Website rebuilds - Unlimited creative revisions From **$10,000/month** [Get a Proposal](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) [View detail](https://scayverstaging.1wp.site/pricing/premium-marketing/) Reviews ## Rated 5.0 by our clients. Reviews for PPC Management. 5.0 average from 7 reviews, pulled straight from our review profile. Worked with us? Tell us how it went. [Share your experience](https://app.otoreview.io/review/#/scayvergraphix) 5.0 Average across 7 reviews ![Photo of Senex Charles](https://cdn.mylocalbusiness.io/prod/68de5dcd8fcedcf4674da462/clients/68de61c7335e5386d646bb87/locations/68df32d655fbbe0d0358fd06/reviews/100023497604617-1579013979/avatar-2cNVaDJH3M.jpg) Senex Charles Facebook review, January 2020 > I highly recommend this company! I love the website that scayver created! His prices were fair and his work was fantastic! ![Photo of Ricardo Placide](https://lh3.googleusercontent.com/a-/ALV-UjUjR_lsM9vqnQmUV2jRDt_9DN0K0X6YEfwzJ_WA6vNIawRYHEo=s120-c-rp-mo-br100) Ricardo Placide Google review, December 2019 > A remarkable company. Having spent quite a bit of time with this marketing and SEO company, I can recommend them wholeheartedly. The people are top-notch– attentive, reliable and creative. The services are excellent for Web Design and SEO, and they work with you to craft personally tailored Internet marketing. Amazing Company!!!! ![Photo of Vintro Hair](https://lh3.googleusercontent.com/a/ACg8ocIFoeFaxxXo2IiEjX1RCua64wTVJDlRrzp36i64vLZU0_NzBQ=s120-c-rp-mo-br100) Vintro Hair Google review, October 2019 > As small company, we need a web design company capable to creating a professional website with a small budget. Scayver Graphix did it within the expected time frame. The website come out to be very nice and clean. We are very satisfied with their services. ![Photo of Saphira Madeline Elysee](https://lh3.googleusercontent.com/a-/ALV-UjXWQHsA2RuiY4sZAqQ9raSusYYL_0HmhxKri6Y672Hpj6_gy7pG=s120-c-rp-mo-br100) Saphira Madeline Elysee Google review, September 2019 > Great job,great environment ![Photo of Aty Lotto](https://lh3.googleusercontent.com/a/ACg8ocIB6jisNkYg5U_H1LCkOctvyE7cdBfak4zv0VDS8rWu1ee_fw=s120-c-rp-mo-br100) Aty Lotto Google review, May 2019 > Love the work that comes out of this place. Top notch work that you would come to expect from a New York agency. Talented creatives who are fun to work with. ![Photo of darline silus](https://lh3.googleusercontent.com/a/ACg8ocKrsSRv7HMaga8AGOuwCI9qF75zrwXY7ZcojVmCUDI0cJP56g=s120-c-rp-mo-br100) darline silus Google review, January 2019 > I had the chance to work with Scayver Graphix, The level of care and ateention they provided is amazing. I recommend them 100% for your graphic design and digital marketing projects Blog ## PPC Management insights More on Marketing from the blog. Picked from the blog topics this discipline covers, newest first. [Visit the blog](https://scayverstaging.1wp.site/blog/) ![Blog cover on a weekly social media plan, with a woman writing in a notebook](https://scayverstaging.1wp.site/wp-content/uploads/2026/10/scayver-blog-cover-2026-weekly-social-media-plan-1024x576.webp) Social Media ### [Weekly Social Media Content Plan Your Team Can Finish.](https://scayverstaging.1wp.site/blog/weekly-social-media-plan/) Build a weekly social media content plan from the hours your team truly has. Size the post count, write full copy and use the free plan sheet. Written byScayver ![Green blog cover on trade show demos with a man presenting a device to a client](https://scayverstaging.1wp.site/wp-content/uploads/2026/10/scayver-blog-cover-2026-trade-show-demo-1024x576.webp) Digital Marketing ### [Trade Show Demo Script Your Booth Team Can Deliver.](https://scayverstaging.1wp.site/blog/trade-show-demo/) Get a trade show demo script with full spoken words, seven visitor branches, fallbacks and follow-ups that never promise a meeting nobody booked. Written byScayver ![Green Digital Marketing blog cover on small marketing experiments with a planner writing in a notebook](https://scayverstaging.1wp.site/wp-content/uploads/2026/10/scayver-blog-cover-2026-small-marketing-experiment-1024x576.webp) Digital Marketing ### [How to Run a Small Marketing Experiment, Step by Step.](https://scayverstaging.1wp.site/blog/small-marketing-experiment/) Run a small marketing experiment that answers a real decision. Set a budget cap, an end date and a stop rule, then fill in the free worksheet. Written byScayver Related services ## Marketing services beside PPC Management. If this is not the one you need, the rest of the discipline is here. [All Marketing services](https://scayverstaging.1wp.site/services/marketing/) *PPC Management* - ### [Campaign Management](https://scayverstaging.1wp.site/services/marketing/campaign-management/) Campaign Management takes your campaign from idea to results without the chaos. We plan, launch, and manage every moving piece so the whole thing runs on time and on goal. - ### [Content Marketing](https://scayverstaging.1wp.site/services/marketing/content-marketing/) A content engine that builds trust and compounds traffic over time. - ### [Content Strategy](https://scayverstaging.1wp.site/services/marketing/content-strategy/) Content Strategy gives your marketing a clear direction instead of random posts. We map what to publish, where, and why so every piece moves your business forward. - ### [Creative Marketing Strategy](https://scayverstaging.1wp.site/services/marketing/creative-marketing-strategy/) Creative Marketing Strategy gives your brand a distinct angle that stands out in a crowded market. We shape the concept and message that make people notice and remember you. - ### [Email Marketing](https://scayverstaging.1wp.site/services/marketing/email-marketing/) Email Marketing keeps your business in front of the people most likely to buy. We build the campaigns and automations that turn subscribers into repeat customers. - ### [Funnel Strategy](https://scayverstaging.1wp.site/services/marketing/funnel-strategy/) Mapped funnels that guide prospects from first click to closed deal. - ### [Lead Generation](https://scayverstaging.1wp.site/services/marketing/lead-generation/) Systems that fill your pipeline with qualified, ready-to-talk leads. - ### [Social Media Management](https://scayverstaging.1wp.site/services/marketing/social-media-management/) Social Media Management keeps your brand active, consistent, and worth following. We plan, create, and post the content that grows your audience and drives real business. - ### [Strategy and Planning](https://scayverstaging.1wp.site/services/marketing/strategy-and-planning/) Strategy and Planning gives your marketing a roadmap instead of scattered tactics. We define the goals, channels, and priorities that get you from where you are to where you want to be. - ### [Video Marketing](https://scayverstaging.1wp.site/services/marketing/video-marketing/) Video Marketing gives your brand the format people actually stop to watch. We plan, produce, and place video that builds trust and moves viewers to act. FAQ ## Common PPC questions The things people ask on the first call. If yours is not here, ask us directly. [Ask us directly](https://scayverstaging.1wp.site/talk-to-a-specialist/?form=book) **Which advertising platforms do you manage?** We choose the platform based on audience fit, campaign goal, budget, account access, and available destination. The specific platform and responsibilities belong in the project agreement. **Do we need a new landing page?** Not automatically. We first check whether an existing page continues the ad’s promise and supports the action. A new page is useful only when it solves a defined gap. **How often will you change the campaign?** The review cadence depends on traffic, spend, available signals, and the decisions being tested. We agree on that cadence before management begins.