A visitor may first see a post, then read an article, then consider a specific offer, and finally open an email. If every step sounds like a different company, interest fades before a conversation begins. This package gives a growing business a connected set of pages and follow-up content without turning the project into an open-ended retainer.
Starting at $1,500 for the defined project scope. Your final quote depends on the subject matter, research needs, available source material, and any additional assets beyond the quantities below.
Two offers or two entry points
This scope fits a business with an established offer and more than one audience question or campaign path to address. You may have two services that need distinct landing pages, or one service with two different entry points. You also want articles and email copy to help a reader continue the decision after the first visit.
For one landing page and a smaller set of supporting content, see Starter Copywriting. For a full core-site rewrite and multi-campaign copy, see Premium Copywriting.
Pages, captions, articles, and three emails
- Two landing pages, each up to 500 words, with a distinct audience, offer, or campaign purpose agreed in the brief.
- Five social media captions tailored to the chosen channel and the message each post needs to carry.
- Two blog articles, each 800 to 1,200 words, that answer relevant questions and support the larger content path.
- Copy for one three-email campaign, including subject-line and body-copy direction for a defined audience and action.
These are not four unrelated writing orders. We connect the terms people use in search, the promise on a landing page, the context in an article, and the action in an email. That makes the content easier for a buyer to follow and easier for your team to use.
How the work gets shaped
We begin with your offer, customer questions, current pages, campaign goal, and voice examples. We identify what each asset should accomplish and where the reader goes next. You provide access to the facts and approvals only your business can give. We then draft against the agreed brief and use your feedback to refine the message.
If the two landing pages target very different products or regulated claims, the research and review scope may change. We make that visible in the quote rather than pretending every 500-word page takes the same work.
Design, sending, and ad creative are separate
The package does not automatically include page design, website implementation, email-platform setup, list acquisition, ongoing monthly publishing, paid ad creative, video scripts, or extra articles. Sending the emails is also distinct from writing them. Any additional work belongs in a separate scope.
Make the next step sound like the same business.
Show us your two most important offers or campaign paths. We will map the content, define the inputs, and quote the complete writing scope.