The name test
Most teams describe their product from the inside out: what it does, how it works, why they built it. The skill writes from the outside in: your reader’s problem, what changes, the evidence, and the next step.
Its check is simple. Remove your product’s name from the draft. If a reader could no longer tell who the page is for and what problem it solves, the copy is still about you.
Four structures, each with a job
- Attention, Interest, Desire, Action suits landing pages, emails, and ads with one clear offer.
- Problem, Agitate, Solution suits readers who already know they have the problem.
- Features, Advantages, Benefits explains one capability on a feature or product page.
- Before, After, Bridge draws a contrast in a homepage hero or a case study.
The skill treats these as ways to order an argument, not as formulas to fill in.
Rules by page type
On a homepage, the hero has to tell a visitor within seconds whether they are in the right place, and the subheadline extends the headline instead of repeating it. A landing page headline should echo the ad or email that sent the visitor.
Pricing tiers get names that describe the customer, such as “For growing teams,” and the pricing questions cover trials, annual billing, usage limits, and refunds. An About page is written close to first person, with a founding story and a point of view rather than a press release.
Headlines, proof, and buttons
The skill writes ten headline options before choosing, because the first five are usually the obvious ones. Each is checked against a short list: it names the audience, leads with an outcome, stays under 12 words, and avoids empty adjectives.
Proof goes where a question comes up: logos after the hero, a customer quote after a big claim, and a results quote near the button. Buttons say what happens next, so “Request a live demo” replaces “Contact us.”
Page by page in the copywriting file
The frameworks, page rules, and headline checklist come from the copywriting skill file on GitHub. It is released under the MIT License, “Copyright (c) 2026 ScayverGraphix.” The skills follow the Agent Skills spec published by vercel-labs/skills.
Bring the facts before the draft.
The skill asks for your product, audience, primary message, desired action, differentiators, proof, page type, and voice. If those are missing, it asks rather than writing generic copy. Requests such as “write homepage copy” or “write a value proposition” load it. The readme feeds customer-research into this skill, so install both with npx skills add scayver/marketing-skills --skill copywriting customer-research.
Every proof line needs a source.
The skill’s examples include user counts, customer logos, and trial offers to show where proof belongs. On your page, each of those must be true and approved before it goes live. It says to use a “most popular” label only when it is genuinely true, and the same standard applies to every number and quote.
One business across every page
Our Website Copywriting service gives every page a distinct job while keeping your offer, voice, and facts consistent across the site. A visitor who moves from a service page to About meets the same business.