Five seconds, three answers
Within five seconds of landing, a visitor should know what you offer, who it is for, and what to do next. The skill checks whether the headline names an outcome rather than a product, and whether the subheadline adds one specific detail. It also confirms the main button is visible without scrolling on both desktop and mobile. For every “no,” it writes the improved version on the spot.
Copy that only fits this offer
Vague lines are the skill’s first target. It asks whether the page speaks to one specific person, whether benefits read as outcomes, and whether the main objection is answered before the button. Any phrase that could appear unchanged on a competitor’s page gets rewritten until it can belong only to this offer.
Buttons that name the result
“Submit” describes an action. “Get my free audit” describes an outcome, and the skill prefers the second. For each weak call to action, it writes three alternatives with a reason for each.
A full hero rewrite comes with three headlines of seven to twelve words, two subheadlines, five button labels of three to six words, and three lines of reassurance for under the button.
Proof, phones, and the last questions
The audit checks that proof sits near the point of decision rather than at the bottom. On phones, it checks tap targets, paragraphs of two to three lines, and a load time under three seconds. Five to eight questions then answer real objections in the reader’s words, each ending with a nudge back toward the action.
A scroll order for the whole page
When you need a layout, the skill proposes thirteen sections in order. They run from a navigation bar with one button through the hero, proof, problem, benefits, how it works, full testimonials, the offer, a risk reversal, and a final call to action. Not every page needs all thirteen. Every page needs a hero, a call to action, proof, and a close.
Page types and rules in the landing-page-cro file
The audit questions, copy formulas, page types, and layout live in the landing-page-cro skill file. It is released under the MIT License, “Copyright (c) 2026 ScayverGraphix.” The skills follow the Agent Skills spec published by vercel-labs/skills.
Audit a live page first.
Paste the page copy or share the link with the repository’s example request.
Use landing-page-cro to audit this landing page. Rewrite the hero section, CTA options, benefits, and FAQ schema.
The readme’s path for improving a landing page adds copywriting and ab-testing, so install the set with npx skills add scayver/marketing-skills --skill landing-page-cro copywriting ab-testing.
Use only the proof you can back up.
The skill asks for named testimonials with results, a risk reversal next to the button, and logos a visitor would recognize. Put those on your page only when they are real and you have permission to show them. If you offer no refund or trial, the right fix is clearer terms, not a new promise.
One audience, one promise, one action
Our Landing Page Copy service writes each page around one audience, one promise, and one primary action. The visitor who clicked an ad or email finds the conversation continuing where it started.