Short, long, and marketplace versions
A short description of 50 to 150 words comes in three versions: one led by the outcome, one by the senses, and one by the buyer’s identity. A long description of 250 to 600 words comes in two: a narrative version and a denser, scannable one.
An Amazon package has a title under 200 characters that starts with the brand and the main keyword. It adds five bullets that each open with a short capitalized benefit, and a description of 100 to 250 words for buyers who read further before committing.
Category pages as buying guides
The skill treats a category page as two jobs: helping a buyer find the right product and showing search engines what the page covers.
It writes a plain headline, an introduction of 100 to 200 words, and a short note on how the products are organized. Below the product grid, it adds a guide of 150 to 300 words on what to look for, with links to related categories written in the buyer’s words.
Features written as outcomes
Each feature becomes a bullet that starts with the benefit, followed by one or two plain sentences. It is tagged with the reason it appeals, such as convenience, comfort, or savings. For stores that use icon rows, it writes five short blocks and suggests an icon concept for each, so the designer has a clear direction.
Comparisons without a winner
Comparison tables use the five to eight questions buyers ask before purchase, written the way buyers say them, such as battery life rather than a technical unit. The skill annotates only the differences that affect a decision. It closes with a short guide to which product suits which person, and it never declares a winner.
Formats and rules in the ecommerce-content file
Description formats, the Amazon package, category page structure, comparison rules, and the repurposing list are in the ecommerce-content skill file. It is released under the MIT License, “Copyright (c) 2026 ScayverGraphix.” The skills follow the Agent Skills spec published by vercel-labs/skills.
Start with one product page.
The repository’s example asks for a complete page in one request.
Use ecommerce-content to write a Shopify product page for a premium standing desk. Include SEO title, meta description, benefits, FAQs, and upsell copy.
The readme’s path for selling products online adds email-marketing and ads. Install the three with npx skills add scayver/marketing-skills --skill ecommerce-content email-marketing ads.
Give it the real specifications.
The skill writes persuasive copy around the facts it receives. Sizes, materials, compatibility, and care instructions have to come from you, because a buyer choosing between two similar items needs the differences, not adjectives. Every draft ends with the one detail you must update before the copy goes live.
Copy for the product that exists
Our Product Descriptions service turns verified product information into descriptions that answer a buyer’s questions consistently across a catalog. It does not fill empty fields with adjectives.