A stage and a pillar for every post
Before it writes, the skill names the stage. Awareness posts earn a follow without pitching. Engagement posts invite a reply or a save, and consideration posts show proof and handle doubts. Conversion posts make the action easy, and retention posts reassure people who already bought.
Each post also belongs to one of four pillars: authority, value, connection, or promotion. Value posts should be the majority. Promotion posts stay in the minority, but they state the offer plainly when they appear.
Formats chosen by goal
A single image carries its message in the picture, with a caption hook that still works without it. A Reel gets a script: a hook in the first three seconds, short beats of content, and a clear ask in the last few seconds. The caption is written separately so it stands alone.
Carousels run from six to eighteen slides, where the first earns the swipe and the last asks for the action. Story sequences open a loop, deepen it over two or three frames, and close it. For a launch, they use a poll, a countdown, and a link sticker in order.
Facebook has its own rules.
Story updates run 150 to 400 words and open on a specific moment. Promotions state the offer in the first line. Group posts ask one question that can be answered in a single line. Shop descriptions lead with the outcome and give one concrete detail per sentence.
A week without repeats
Weekly plans cover seven days with one or two posts a day. Every pillar appears at least once, at least three funnel stages are covered, and no two posts in a row share a format or a pillar. For each post, the skill also suggests a visual style specific enough for a designer to follow, down to where the key text sits.
The planner in the social-content-planner file
Funnel stages, pillars, format rules, the full output table, and the repurposing prompts are in the social-content-planner skill file. It is released under the MIT License, “Copyright (c) 2026 ScayverGraphix.” The skills follow the Agent Skills spec published by vercel-labs/skills.
Start from a post that underperformed.
Share a past post and ask why it missed. The skill names the element that failed, such as a weak hook, an ask that was too big, or a visual that did not fit the platform. It writes one sentence of diagnosis, the rewrite, and what to test next.
A request for a Reel script, a carousel plan, or a weekly content plan also loads it. Install it with npx skills add scayver/marketing-skills --skill social-content-planner.
Real results only
The skill’s client result posts ask for specific numbers, and its long ads include proof and an offer. Use figures and customer stories only when they are real and you have permission to share them. A clear process post is a better choice than a result you cannot verify.
A role for each channel
Our Social Media Management service gives each selected channel a role in the larger relationship with your audience. It connects source material, formats, publishing, community replies, and the page each post leads to.