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Growth Branding With Two Concepts and a Brand Guide

For a business that needs a clearer visual system across more than one touchpoint, Growth Branding covers strategy, identity, and the guidance to apply it. It starts at $4,599.

Offer group
Branding
Tiers in this group
3

Build an identity your business can use consistently.

The package gives you two initial logo concepts to consider, then develops one chosen direction into files and guidance your team can use.

The starting price is tied to the defined package. Your proposal names the final deliverables, activation items, and amount before work begins.

From strategy session to brand guide

The work begins with a brand strategy session, research, and a brand plan. You review two initial custom logo concepts and receive one round of revision on the selected concept. The final identity includes brand typography, a color palette, a brand guide, and patterns or graphic elements.

You receive web and print logo files: Adobe Illustrator and EPS vectors, a vector PDF, a high-resolution JPG in print and internet color modes, and a transparent PNG. The final mark also comes in full-color and grayscale versions, a version for a color background, and a small icon or favicon use.

Growth includes brand activation material that we define in the proposal around where the brand will be seen first. That might be a digital profile asset or a business-facing application, depending on your actual launch needs. The written scope states the format and quantity.

Why the guide matters

A logo alone cannot tell everyone which colors, typography, and graphic elements to use. The guide makes those decisions more repeatable. It helps a designer, developer, or team member create the next asset without guessing at the visual direction.

Extra concepts, packaging, and print are added scope

Additional concept routes, more revision rounds, packaging systems, a large set of social graphics, a website, or printed production are not automatic Growth inclusions. We can add a defined application when it supports the business goal and quote it clearly.

When the problem is the system, not the logo

Do you already have a logo but still find that every new asset looks like a different company made it? This package can address the system around the mark, not only the mark itself. For a wider set of campaign and business materials, compare Premium Branding.

Show us where the brand drifts

Tell us where your brand feels inconsistent today.

3 published Branding tiers, cheapest first.

Each rung steps one place further along than the tier below it. The figure on each rung is that tier's own published starting price. On a narrow screen the step is redrawn as a bar across the foot of the rung.

Every figure here is a starting price carrying the same qualifier. A tier further along costs more to start. It does not promise more return.

Everything in Growth Branding.

What this tier includes, line by line. A line that names a lower tier brings that tier's full list with it.

Branding
Illustration of Growth Branding: five inclusions rising from the box, starting at $4,599.$4,599

In Growth BrandingStarts at $4,599.

  • Everything in Starter Brand
  • 2 logo concepts plus 1 revision
  • Brand guide
  • Patterns and graphic elements
  • Brand activation items

Outside Growth Branding.

These lines are published separately from the included deliverables. They are the most useful lines on the page, because they are the ones a proposal cannot quietly absorb.

  • Company naming projects
  • Packaging design
  • Website design and build

Questions about Growth Branding

The things people ask on the first call. If yours is not here, ask us directly.

Is $4,599 billed every month?

No. It is the one-time starting price for the branding project.

Which activation materials are included?

The proposal identifies the exact item or items, their format, and their quantity.

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