Give your business a recognizable starting point.
Starter Branding fits when you need more than a logo file but do not need a full campaign system yet. It brings the essential visual decisions together so your website, documents, and social profiles can look like they belong to the same business.
The package is a starting scope. Your proposal confirms the deliverables, inputs, final price, and any applications beyond the essentials listed here.
Strategy, one concept, and a full file set
We begin with a brand strategy session, research, and a brand plan. The package includes one initial custom logo concept and one round of revision. You receive brand typography and a color palette alongside the finalized mark.
You receive logo files for web and print. Those include scalable Adobe Illustrator and EPS vector files, a vector PDF, a high-resolution JPG with a white background in print and internet color modes, and a transparent PNG. We also provide full-color, grayscale, and color-background logo versions, plus a small version that can serve as a favicon or icon.
Those formats serve different jobs. A vector file lets a vendor scale the mark for signage without blurring it. A transparent PNG lets you place it on a web page or presentation without a white box. Color and grayscale versions help the identity stay usable across different surfaces.
What the starting price does not assume
The package does not promise multiple logo concepts, unlimited revisions, printed materials, a website, or a full brand guide. If you need those, we can define them in a larger identity package or a separate scope. We identify printing and third-party production costs before you approve the work.
Decide what your brand needs first.
Where will customers see your identity most often in the next six months? Bring those use cases into the strategy session so the essential files and colors work where you actually need them. If you need two concepts and a broader guide, compare Growth Branding.
Start with the materials you already have
Share your current materials and where the brand needs to appear.