Bring the identity into the places customers actually see it.
The package combines strategy and visual identity with a broader set of practical applications. The aim is to make your brand recognizable from the first impression through the follow-up.
The starting amount is not a blank check for every asset or production service. Your proposal confirms which deliverables are included, their specifications, and the final price.
The identity foundation
The package begins with a brand strategy session, research, and a brand plan. You review two initial custom logo concepts and receive two rounds of revision on your chosen concept. Final files include Illustrator and EPS vectors, a vector PDF, high-resolution JPGs for print and internet use, and a transparent PNG. You also receive full-color, grayscale, color-background, and small icon versions.
Beyond the logo, you receive brand typography, a color palette, a brand guide, patterns or graphic elements, an icon set, an image or photography style, and work on mission and vision language and brand voice and tone.
Where the identity comes to life
The package includes twenty social-media graphics for three platforms, a stationery set, a one-page brochure or document, a marketing postcard or flyer, an email-marketing template, a custom email signature, a five-page slide presentation, a small sticker or patch kit, an invoice or estimate template, a hangtag design, and one branded promotional piece such as a shirt, mug, or pen. Your proposal states the dimensions, formats, source content, and production responsibilities for the agreed applications.
The package also names a five-page website component. This is distinct from the separate Starter Website Package. Your proposal defines whether this component covers design, development, copy, hosting, and launch, and what the five-page limit means for your project.
What the price does not silently cover
Printing, merchandise production, postage, extra platforms, extra graphic quantities, new integrations, and work beyond the agreed website component need a separate scope or vendor cost. A brand guide is a working system, not a claim that every future asset is already produced.
Choose the right launch set.
Which customer touchpoints must look connected on day one? Prioritize those before selecting every possible application. If you need the identity foundation without the wider application set, compare Growth Branding.
Line up the launch channels
Share the channels and materials you want to launch together.