Help people know where to look.
Information architecture is the structure behind a website’s pages, labels, navigation, and content relationships. If a visitor cannot predict where a service, resource, or support answer lives, another menu design will not solve the underlying problem. Scayver Graphix maps the content and the customer tasks before defining the hierarchy.
Start with the content that exists.
We inventory current pages, routes, and content types. Then we compare them with the questions visitors bring to the site. Which pages describe an offer? Which help someone choose among services? Which teach, prove, or support? Those distinctions tell us where a page belongs and what should link to it.
From that map, we define page families, labels, taxonomy, navigation routes, and relationships. A service may belong in the service archive and link to a relevant industry page or resource. It does not get several competing homes just because different departments use different names for it.
A sitemap is one output, not the whole job.
The proposed work may include a content and route inventory, audience-task map, label and taxonomy rules, sitemap, page-family model, and redirect recommendations. We check whether priority tasks have a clear route, whether each content type has an owner, and whether labels conflict or repeat. The model supports breadcrumbs, search, and future publishing, not just today’s menu.
This service is useful when a growing website has overlapping categories, hidden destinations, or a publishing system that no longer fits the content. Wireframes and prototypes can then test how the structure feels in a page flow. Website redesign fits when the structure and the visual system both need significant change.
What we need to map it
The mapping starts from the current sitemap or content export, navigation, priority customer tasks, business priorities, and platform constraints. Search, support, or analytics evidence can expose routes that matter even when they receive little attention internally. A decision owner settles names and ownership when departments disagree.
Information Architecture pricing and scope
Starter Website starts at $6,500 when navigation planning belongs to a new standard website. A standalone taxonomy or content-model project is quoted separately. Price follows page types, content inventory, user paths, stakeholder decisions, and validation rounds. The proposal specifies sitemap or taxonomy artifacts and whether design, migration, or implementation follows.
Make the next page easier to find.
Note where visitors or editors get lost, even if it is only a hunch. We map the content and the decisions needed to make the site easier to navigate and maintain.
