Make the approved brand easy to apply.
A folder of logos does not tell a new teammate which file to use, how the brand should sound, or what to do in an unusual format. Brand guidelines turn approved identity and messaging decisions into rules people can use across a website, proposal, campaign, and printed material.
Document decisions, then show them in use.
Scayver Graphix gathers the approved strategy, identity assets, and existing applications. We compare them for contradictions before writing rules. If two versions of a logo are both called final, the owner decides which one governs. Unresolved brand choices are settled before the guide is written, not hidden behind polished examples.
The finished scope can cover logo usage, color, typography, imagery, layout, voice, messaging, prohibited uses, and an index of current source files. Examples show the rules in the channels your team actually uses. A social designer, web editor, and print vendor should be able to find the relevant rule without interpreting someone’s personal taste.
When guidelines are the right service
This work fits an organization with an identity it wants people to apply consistently. If the core positioning or identity is still undecided, brand strategy or brand identity needs to come first. A guide can explain an approved decision, but it cannot approve that decision for you.
Provide the current logo and source files, positioning, audience decisions, existing materials, and a person who can resolve conflicts. We review the guide against those sources and check examples for the priority channels. The handoff points users to approved assets so the instructions and files stay connected.
Brand Guidelines pricing and scope
Growth Branding starts at $4,599 and includes a brand guide after identity work. Documenting an existing identity without a rebrand is quoted separately. Cost depends on approved rules, applications, examples, and handoff formats. The proposal names the guide, revision rounds, and any training or rollout support.
Turn brand decisions into a working system.
Collect what your team already treats as approved, plus the situations where people still guess. The guide is scoped to answer those practical questions.
